BY Richard Summerfield
Philip Morris International has agreed to acquire Swedish Match AB, a maker of nicotine pouches, for $16bn.
The deal, which has been recommended by Swedish Match’s board of directors, is expected to close in Q4 2022, subject to acceptance by Swedish Match shareholders, regulatory approvals and other customary conditions.
Philip Morris has made a cash offer for the Stockholm-based group at 106 crowns per share, valuing it at 161.2 billion crowns - $16bn. However, according to hedge fund Bronte Capital, which owns about 1 percent of Swedish Match, the offer price is “unacceptable”. Bronte has reiterated its opposition to the takeover. Under Swedish law, 90 percent of shareholders need to agree to the deal for it to proceed.
The deal, should it be completed, is a significant bet on cigarette alternatives, an area in which Philip Morris is already a major player. The company has been at the forefront of the tobacco industry’s push to diversify beyond cigarettes as regulations become ever more restrictive globally. The company developed the IQOS heated-tobacco system and last year agreed to take over Vectura Group Plc, a developer of asthma drugs. It also acquired Fertin Pharma, which produces a smoking-cessation aid.
Swedish Match’s products include Zyn nicotine pouches, which are tobacco-free and rapidly growing in popularity in both the US and Scandinavia. Swedish Match makes most of its profit from Swedish-style snuff called ‘snus’, which is banned in the European Union, outside of Sweden. In the US, the Food and Drug Administration (FDA) approved the marketing of snus as less harmful than cigarettes in 2019. In the US, Swedish Match is the market leader in the nicotine pouch and chewing tobacco markets, according to its website, and number three in moist snuff. In Scandinavia, it is market leader for snus products and number two for nicotine pouches.
“This is not a cost synergy case,” said Lars Dahlgren, chief executive of Swedish Match. “This is rather a textbook example of perfect industrial logic – two companies that share the same vision and that also are very complementary in their commercial setups.”
The deal for Swedish Match raises some questions regarding Philip Morris’s future relationship with former parent company Altria, which has a range of oral nicotine products. Philip Morris was split off from Altria in 2008 because of shareholder demands for better returns. The spinning off of Philip Morris saw the companies agree to a complex non-compete arrangement.
News: Philip Morris bets on cigarette alternatives with $16 bln Swedish Match bid