BY Fraser Tennant
Following multiple years of losses, omnichannel used-car dealer Shift Technologies, Inc. and its subsidiaries has filed for Chapter 11 bankruptcy in order to implement a systematic closure of its business.
According to the filing, the company’s deteriorating cash position and inability to obtain further financing drove it to file for bankruptcy and begin the process of closing down the business and liquidating assets.
To facilitate the Chapter 11 process, Shift intends to utilise cash on hand and cash generated by the liquidation of inventory through wholesale channels to provide the necessary liquidity to support the wind down and closure of operations – a decision taken after months of efforts to navigate through the challenges it faced.
Thus, the company’s two physical Californian locations in Oakland and Pomona, CA, as well as its website, have ceased operations. In addition, Shift has terminated 80 percent of its employees, leaving 24 to wind down operations. The company estimates the process will cost between $4.1m and $5m.
Founded in 2014 in an attempt to disrupt the traditional dealership model, Shift enjoyed significant success in the used car market, particularly during the height of the pandemic, before inflationary concerns, a cooling market, higher interest rates, tighter capital markets and overall economic uncertainty severely impacted activity.
A previous attempt to remain afloat, in July 2023, saw the company reduce its headcount by approximately 34 percent – a reduction aimed at restructuring and better aligning the company’s people and responsibilities with its omnichannel sales strategy.
“We deeply value our employees, customers, partners and the communities in which we have operated,” said Ayman Moussa, chief executive of Shift Technologies. “This was not the outcome we had expected or hoped to achieve. Ultimately, the extensive efforts of our senior leadership team and advisers were not successful. We want to thank all our dedicated employees, customers, and vendors who have supported us over the years.”
News: Shift Technologies intends to file for bankruptcy protection in US